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MyLifeBrand Opens its Platform to Niche Social Networks
Seattle -

SEATTLE -- MyLifeBrand (www.mylifebrand.com), a new social platform which allows users to aggregate and manage their favorite social networks, communities and friends, announced today that they have allowed several niche social networks to integrate in to their social platform. These networks include Angling Masters (www.anglingmasters.com), Navy Seals (www.navyseals.com), Respectance (www.respectance.com) and Drunk Duck (www.drunkduck.com).

MyLifeBrand continues the recent trend away from a MySpace-type of ‘closed’ social networking system and goes beyond the approach from Facebook (where they opened its platform to widget developers) by allowing niche networks to integrate their entire existing social network website, members, and log-in credentials into MyLifeBrand, positioning MyLifeBrand as a marketing and member acquisition platform for the entire niche network space. MyLifeBrand is currently offering this through its integration API for select community partners but expects to open the solution to a larger partner base shortly.

Each of the first niche networks to participate with MyLifeBrand already have existing community websites with member bases with strong topic-specific interests, ranging from fishing to military to web comics. However, each continues to seek new ways to drive traffic and build membership. By enabling these niche networks on the MyLifeBrand platform, they will effectively be able to grow their member base. Integration with MyLifeBrand will also deliver increased site traffic and ad revenue share for the niche network.

“As we continue to scale, I believe we are able to provide real marketing value to niche communities through the cross-pollination and cross marketing of members on our platform,” said Daniel Scalisi EVP of MyLifeBrand. “We believe niche communities generally have difficulty scaling and with this self-serve solution we are able to help our niche communities grow.”

As one of the many integration features member profiles are auto generated into a niche network’s database and site any time someone joins that community from MyLifeBrand. Also users are not only able to navigate that community’s site within MyLifeBrand, but they have a single log in whether they go to that community on MyLifeBrand or directly. Users can also save that community in their networks ‘Snapshot’ page so they can auto log in as well as import their friends from those networks.

MyLifeBrand, Your Life….Online

About MyLifeBrand

MyLifeBrand (www.mylifebrand.com) is a new online social platform which allows users to aggregate and manage their favorite social networks, communities, and services, providing a centralized site for users to manage their social community experience, both online and mobile. MyLifeBrand also provides a no cost turn-key social community solution to large member networks across major global brands, niche and micro communities, and user generated communities. MyLifeBrand delivers both the community creator and user a way to generate revenue through sharing of advertising.

Posted on:
Thursday, July 12, 2007 03:07 AM
 
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